Indoor cycling has evolved so much over the past five years. There’s been a movement toward choreographing the ride to the beat of the music. Riding to the beat creates a more effective, efficient and energetic experience. We are bringing heart, soul, and rhythm to Hingham Square.
I’m excited to introduce our Rhythm Ride, where we ride to the beat and match our pedal strokes and speed to the rhythm. Rhythm Ride came to us from Laguna Beach, California. Our master trainer Shelley founded Rhythm Ride method six years ago and we can’t get enough of it. The ride is music centric, positive and empowering. It’s a great cardio workout and it emphasizes core strength. Your fitness goes to a new level while you have fun. We ride as a pack, encouraging a communal rather than competitive atmosphere.
Last month I trained at Shelley’s studio in Laguna. Not a bad “business trip”. I started drinking juice and smoothies. Shelley is such a gem.
When she’s not spinning she’s surfing or launching her new business selling gorgeous designer beach umbrellas, Beach Brella. I brought the method home and began training our crew. Shelley and fellow master trainer Julia arrived in Hingham last weekend to run their training program. We are in rehearsals now– 9 days until we open!
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Casey Nuttall made us cool. Meet Cycle Town’s branding and digital creative consultant who helped develop Cycle Town’s identity. I’m always in awe of creative marketing types and how he can translate a concept into a full brand identity. Casey nailed it. We absolutely love our logo, marketing collateral, website, and other brand imagery you will soon see on apparel etc, all thanks to him. #CoolTankTops. #Gears.
Before we had a lease, before I knew what bikes we would get, I knew I wanted Casey to do the branding. Long ago Casey and I worked together at Digitas, a large marketing agency. We reconnected in Hingham a few years ago and have dabbled in a couple of digital marketing projects together. His work is sleek, modern, personal, and while it packs a punch, it also touches an emotion– can you say Maui Jim and Suffolk Construction? Casey has his own creative consulting company based here in Hingham offering a full suite of digital and print creative services. Take a look at his work.
To prepare him for the job, I took Casey to a spin class with a hot instructor. #GetHisAttention. I ingrained in him that the branding must appeal to women AND men. #spinningISformen. I said please don’t use red, I just don’t like red. Our logo meetings were so funny. He would have these big reveals and you could practically hear a drum roll in the background.
It’s pretty cool that Casey can take a walk into the Square and see the Cycle Town sign and logo that he designed. It takes a village. I am so grateful for Casey and the face he gave to Cycle Town to match our amazing ride.
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